"Where east meets west", this hotel, designed with contemporary eclecticism in mind, offers a fantastic location in the Bohemian area of Bloomsbury, a stone's throw from Covent Garden and Soho. In 1999, the doors to the very 1st myhotel opened in Bloomsbury. The hotel offers Mybar, a library, Jinja (a dedicated treatment room), the energy zone and 2 event spaces. This unique concept would be replicated whilst borrowing from the appeal of each new location through the coming years. Through the influence of feng shui and funky design by Conran & Partners, the hotel offers its unique take on style and service.